Award winning retail strategist Melissa Gonzalez is a principal at the global design and architecture firm MG2 and founded MG2 Advisory. Drawing from her success as a Wall Street executive and a seasoned entrepreneur who has worked side-by-side with some of the fastest-growing direct-to-consumer companies, she advises brands and retailers on how to leverage forward-thinking consumer insights with innovative strategy from concept through implementation and has advanced the industry through her work in experiential design and consumer research.